Why major exchange listings may soon be considered bearish

Listings on Binance and Coinbase were once widely considered good for coin prices

article-image

Koshiro K/Shutterstock modified by Blockworks

share


This is a segment from the Empire newsletter. To read full editions, subscribe.


The days of bullish exchange listings may be over.

I spent the morning reviewing price data for every coin listed on Binance and Coinbase since the start of last year. The results are rough.

In total, there were 84 new listings across both exchanges — 45 on Binance and 40 on Coinbase.

As of this morning, only 12 of those listings have increased in value from their initial trade price on either platform.

On the chart below, each circle represents a different coin listing, starting on the far left in January 2024 and ending on the right with the most recent new addition on Coinbase, VVV.

As you can see, VVV’s 40% collapse on its list price — despite its rally in its first few hours of trade — is not an outlier. 

Not shown: MOVE’s listing on Binance

Since December, more than a dozen listings have suffered the same fate. MOODENG, MOG, MOVE, ACX, ORCA, GIGA, ME, TURBO, VELO, USUAL, AIXBT, CGPT, COOKIE, PNUT and TRUMP have all lose value since hitting either Coinbase or Binance — in many cases by more than two–thirds.

Of course, there have been winners. AERO, the native token for Base liquidity hub Aerodrome, is up 640% since it was listed on Coinbase in February last year. 

DRIFT, the token for the Solana perps DEX, and ONDO, for the real-world asset platform, have also posted similarly great returns.

Granted, we already know that most cryptocurrencies probably won’t make it. So perhaps it’s all par for the course. 

Coins, especially smaller-cap ones, are painfully tied to whatever happens to the price of bitcoin. Still, it’s obvious that it’s only a matter of time until the market realizes the paradigm has shifted. 

Historically, common sense has suggested that an exchange listing is a milestone for a coin — opening their markets up to wider investor bases and deeper liquidity. 

It wouldn’t surprise me if we start to see the general public urging projects not to list their coins on major exchanges moving forward.

Tags

Upcoming Events

Old Billingsgate

Mon - Wed, October 13 - 15, 2025

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

Javits Center North | 445 11th Ave

Tues - Thurs, March 24 - 26, 2026

Blockworks’ Digital Asset Summit (DAS) will feature conversations between the builders, allocators, and legislators who will shape the trajectory of the digital asset ecosystem in the US and abroad.

recent research

Research

article-image

The derivatives giant will extend futures and options access to round-the-clock trading in early 2026

article-image

Global fiber network goes live as SEC clears 2Z token for utility use

article-image

The SPAC transaction positions Avalanche Treasury Co. as a Nasdaq-listed vehicle for institutional AVAX exposure by 2026

article-image

The collaboration brings regulated money market fund exposure to Polygon, with custody provided by Standard Chartered

article-image

FG Nexus teams with Securitize to bring its Nasdaq-listed equity onchain, offering tokenized stock trading through Ethereum

article-image

Sponsored

Taiko launches binding onchain governance and appoints three directors with expertise in global regulation, business strategy and blockchain tech