Michael McSweeney

Blockworks is excited to announce a major step forward in the evolution of two of the most trusted names in crypto and macro content. <a href="https://blockworks.co/podcast/thebreakdown">The Breakdown podcast</a> and the <a href="https://blockworks.co/newsletter/thebreakdown">Blockworks Daily newsletter</a> are coming together under a single unified identity: The Breakdown.



This rebrand is more than a new name — it’s a powerful convergence of formats, voices and audiences. Following the <a href="https://blockworks.co/news/blockworks-acquisition-the-breakdown">acquisition of The Breakdown podcast</a> by Blockworks, this move reflects a broader vision: to deliver high-level, insightful crypto macro content under one cohesive banner.



For years, both the podcast and the <a href="https://blockworks.co/newsletter/thebreakdown">newsletter</a> have built loyal, engaged communities who turn to them for clear perspectives and curious analysis. Now, with their strengths combined, The Breakdown is becoming more than just a podcast or an email update — it’s becoming the central hub for smart, daily crypto macro insights.



<h2 class="wp-block-heading">What’s changing — and what’s not:</h2>



<ul class="wp-block-list">
<li>One unified brand: The podcast and newsletter will now share the same name — The Breakdown — creating a stronger, more recognizable identity across platforms.</li>



<li>Same trusted focus: Expect the same daily, high-quality crypto and macro coverage you know and rely on.</li>



<li>Evolving formats: While the core mission stays the same, we’re refreshing how we deliver stories — from inbox to audio to YouTube.</li>



<li>Bigger, better reach: Whether you’re a longtime listener, a daily reader, or both, we’re meeting you where you are.</li>



<li>New energy, same depth: The podcast is entering a new era with fresh perspectives and potential new voices — while still honoring its foundation.</li>
</ul>



This is just the beginning. As we unify <a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a> into a single, powerful brand, we’re building something even more dynamic — a trusted destination where curious minds come to understand the financial world of tomorrow.



Stay tuned. Big things ahead.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



<li><a href="https://blockworks.co/newsletter/0xresearch">0xResearch</a>: Alpha directly in your inbox.</li>



<li><a href="https://blockworks.co/newsletter/lightspeed">Lightspeed</a>: All things Solana.</li>



<li><a href="https://blockworks.co/newsletter/thedrop">The Drop</a>: Apps, games, memes and more.</li>



<li><a href="https://blockworks.co/newsletter/supplyshock">Supply Shock</a>: Bitcoin, bitcoin, bitcoin.</li>
</ul>

The Breakdown just got bigger: Podcast and newsletter unite under 1 name

<a href="https://blockworks.co/newsletter/thedrop">Subscribe</a> to The Drop newsletter



<hr class="wp-block-separator has-alpha-channel-opacity"/>



A new voice in crypto coverage for gaming, tokens, NFTs and more has arrived.



This afternoon, we’re officially launching <a href="https://blockworks.co/newsletter/thedrop">The Drop</a>, a newsletter delivered Monday through Friday with the latest news, analysis and more from the crypto ecosystems’ buzziest apps, games and tokens.



As we shared when we first acquired The Drop brand back in October from founder Gannon Breslin, our goal here is to focus on what I like to call the “application layer” of crypto.&nbsp;



This is the diverse, buzzy and occasionally messy ecosystem comprising games, NFTs, SocialFi and other areas. It’s where the users are once they move beyond pure financial use cases —&nbsp;and The Drop is focused squarely on covering these daily comings and goings.



Get started by <a href="https://blockworks.co/newsletter/thedrop">subscribing for our launch issue</a>, set to debut later today.&nbsp;



The Drop is led by <a href="https://x.com/pixiekate13">Kate Irwin</a>, a veteran crypto journalist, whose previous stints at PCMag and Decrypt give her a unique window into this rapidly changing corner of crypto.&nbsp;



Keep an eye out for daily missives on what’s driving the narratives and markets, as well as <a href="https://x.com/Blockworks_/status/1896645785862930548">X Spaces</a> with key movers and shakers. You can expect more of these sorts of events from the Blockworks news team as a whole.



Didn’t subscribe yet? Don’t worry, <a href="https://blockworks.co/newsletter/thedrop">I got you</a>.



Since last spring, Blockworks’ newsroom has pursued a newsletter-first strategy with the intended goal of delivering journalism beyond the article-based model pursued by our peers in the market.&nbsp;



It’s not just pure information; our approach combines news, analysis and perspective to help you understand what’s happening in crypto today as it swiftly evolves, sometimes by the hour.



The Drop is the next step in a continuing experiment in crypto journalism. We hope you’ll join us not only for The Drop, but <a href="https://blockworks.co/newsletter">our other newsletters as well</a> —&nbsp;Forward Guidance, Lightspeed, 0xResearch, Empire, the Daily —&nbsp;each hand-crafted and focused on a critical crypto niche.&nbsp;



But like crypto itself, we’re only getting started —&nbsp;stay tuned and thanks for reading.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



<li><a href="https://blockworks.co/newsletter/0xresearch">0xResearch</a>: Alpha directly in your inbox.</li>



<li><a href="https://blockworks.co/newsletter/lightspeed">Lightspeed</a>: All things Solana.</li>



<li><a href="https://blockworks.co/newsletter/thedrop">The Drop</a>: Apps, games, memes and more.</li>



<li><a href="https://blockworks.co/newsletter/supplyshock">Supply Shock</a>: Bitcoin, bitcoin, bitcoin.</li>
</ul>

Blockworks presents: The Drop newsletter, coming to you daily

Jason Yanowitz

I am thrilled to announce our acquisition of The Drop, a web3 newsletter brand founded by Gannon Breslin.&nbsp;



Originally launched in 2021 to cover the rise of NFTs, The Drop has successfully grown to cover the entire web3 ecosystem, including gaming, culture, and memecoins. The brand has cultivated a very active audience of collectors, creators, investors, and builders.&nbsp;



The Drop joins Blockworks’ growing suite of brands, joining The Breakdown, Forward Guidance, Lightspeed, 0xResearch, Empire, Bell Curve, On the Margin, 1000x, and more. The acquisition comes just months after our <a href="https://blockworks.co/news/blockworks-acquisition-the-breakdown">acquisition</a> of The Breakdown.



The revamped Drop newsletter will be produced daily by the Blockworks editorial staff. The Drop will cover the evolution of new and existing web3 IP, with gaming and consumer experiences forming a major part of this coverage. The Drop will profile the projects, founders, and builders in this emerging sector of the industry.



The acquisition comes during a pivotal time for the web3 ecosystem. Despite a recession in the market for NFTs, major efforts continue among some of the space’s notable brands. The expansion of Pudgy Penguins’ NFT-tied merchandise line and the early-access version of the web3 game Off The Grid has become one of the Epic Store’s top free games.



The Drop’s founder Gannon Breslin on the acquisition: &#8220;When I started The Drop we focused heavily on community. Our community is the reason we’ve been able to not only survive, but thrive during all the ups and downs in the market. Blockworks has been the gold standard for the crypto media space for years and I couldn&#8217;t be more bullish for the future of The Drop and our community in their hands.”



The acquisition and relaunch of The Drop represents the next phase for Blockworks&#8217; evolving “House of Brands” media strategy.&nbsp;



Blockworks’ goal is to build an expansive portfolio of brands, each focused on a unique community within crypto. Each brand cultivates its own unique audience of podcast listeners and newsletter readers, with the cumulative goal of building a highly engaged and sustainable audience. In a historically difficult media environment, this approach allows Blockworks to build a sustainable crypto media business capable of covering one of the fastest growing industries in the world.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



<li><a href="https://blockworks.co/newsletter/0xresearch">0xResearch</a>: Alpha directly in your inbox.</li>



<li><a href="https://blockworks.co/newsletter/lightspeed">Lightspeed</a>: All things Solana.</li>



<li><a href="https://blockworks.co/newsletter/thedrop">The Drop</a>: Apps, games, memes and more.</li>



<li><a href="https://blockworks.co/newsletter/supplyshock">Supply Shock</a>: Bitcoin, bitcoin, bitcoin.</li>
</ul>

Blockworks acquires The Drop, a web3 newsletter brand

Michael Ippolito

I am excited to announce that Blockworks has acquired The Breakdown, a podcast and newsletter network founded by Nathaniel Whittemore (NLW).



The Breakdown’s offerings, including its influential The Breakdown podcast, YouTube channel, dedicated newsletter, and the Bitcoin Builders podcast, are now integral parts of the Blockworks family.&nbsp;



Mike and I first met Nathaniel in 2018. We had just launched Blockworks, and he had just launched one of the early crypto newsletters. In 2020, when we decided to start building our editorial division, Nathaniel became a pivotal advisor, helping us shape our vision for a crypto-native media brand.



Over the years, we&#8217;ve seen Nathaniel elevate The Breakdown into the most trusted daily podcast in the industry. What sets The Breakdown apart is not just its frequency — published six times a week — but its depth. It delves into macroeconomics, geopolitics, and major power shifts, always framing these discussions within their implications for the crypto world.



This acquisition marks a significant expansion of our podcast network, enhances our advertising capabilities, and broadens our distribution channels. It also strengthens our ability to cross-promote our events and research, furthering our commitment to delivering top-tier information to crypto professionals and investors.



Looking ahead, our plan is to establish The Breakdown as the flagship daily podcast of Blockworks. We are also thrilled to share that NLW will continue to lead The Breakdown podcast as its host.&nbsp;



The Bitcoin Builders podcast will become our flagship Bitcoin podcast – more on that soon.&nbsp;



This is a momentous step for Blockworks, and we are excited about the opportunities this collaboration unlocks for our community.



 — Jason and Mike



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



<li><a href="https://blockworks.co/newsletter/0xresearch">0xResearch</a>: Alpha directly in your inbox.</li>



<li><a href="https://blockworks.co/newsletter/lightspeed">Lightspeed</a>: All things Solana.</li>



<li><a href="https://blockworks.co/newsletter/thedrop">The Drop</a>: Apps, games, memes and more.</li>



<li><a href="https://blockworks.co/newsletter/supplyshock">Supply Shock</a>: Bitcoin, bitcoin, bitcoin.</li>
</ul>

Blockworks expands ‘House of Brands’ model with acquisition of The Breakdown

Ben Strack

<div id="highlights-block_6285486c715ef" class="highlights">
 <ul>
 <li>Blockworks Research will first focus on DeFi and seeks to expand its coverage to other sectors</li>
 <li>Web application’s offerings to include project and tokenomics analysis, daily briefs with market updates, and protocol and project models</li>
 </ul>
 
</div>



Blockworks has launched a research offering designed for a range of investors and industry watchers seeking to learn more about DeFi and other crypto sectors.&nbsp;&nbsp;



The media company’s co-founders, Jason Yanowitz and Michael Ippolito, unveiled <a href="https://www.blockworksresearch.com/" target="_blank" rel="noreferrer noopener">the new web application</a> Wednesday during the Permissionless event in Palm Beach, which Blockworks is co-hosting.



Founded in 2018, Blockworks has spent the past few years building out its events and conferences, as well as its podcast network, editorial brand and newsletter.



“We’ve been building this huge community of investors who are investing into crypto with this core thesis that crypto will eventually become one of the largest asset classes in the world,” Yanowitz said. “Now, it’s time to go deeper.”&nbsp;



Blockworks Research will focus on DeFi (decentralized finance) and seeks to expand its coverage to other sectors. The company will publish research on segments such as layer-1s, layer-2s, DAOs, gaming and NFTs — starting at the product and protocol level.



The company has a 10-person research team and plans to scale the unit over time, Yanowitz said.



The offering was designed for crypto executives seeking to keep up with industry development, as well as builders, investors and retail traders.



In addition to data, Blockworks Research will offer project and tokenomics analysis, daily briefs with market updates, protocol and project models, corporate access calls, governance updates and access to analysts.&nbsp;



The launch comes after the crash of Terra’s algorithmic stablecoin, UST, and the blockchain’s other native token, LUNA. Though the timing wasn’t planned, Ippolito said, the recent events are a good reminder of the need for better data and analysis.



“There’s definitely a lot of…following people and not doing their own research,” he said. “So one of the things we feel we can give back to the community is providing good primary research, and hopefully that can advance the space.”



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Get the news in your inbox. Explore Blockworks newsletters:



<ul class="wp-block-list">
<li><a href="https://blockworks.co/newsletter/thebreakdown">The Breakdown</a>: Decoding crypto and the markets. Daily.</li>



<li><a href="https://blockworks.co/newsletter/empire">Empire</a>: Crypto news and analysis to start your day.</li>



<li><a href="https://blockworks.co/newsletter/forwardguidance">Forward Guidance</a>: The intersection of crypto, macro and policy.</li>



<li><a href="https://blockworks.co/newsletter/0xresearch">0xResearch</a>: Alpha directly in your inbox.</li>



<li><a href="https://blockworks.co/newsletter/lightspeed">Lightspeed</a>: All things Solana.</li>



<li><a href="https://blockworks.co/newsletter/thedrop">The Drop</a>: Apps, games, memes and more.</li>



<li><a href="https://blockworks.co/newsletter/supplyshock">Supply Shock</a>: Bitcoin, bitcoin, bitcoin.</li>
</ul>

Blockworks Unveils New Research Offering

Liz Coyne

<div id="highlights-block_613fab56321c7" class="highlights">
 
</div>



Digital Asset Summit 2021, New York City — Blockworks&#8217; Digital Asset Summit 2021 is our flagship US-based institutionally focused crypto <a href="https://cms.blockworks.co/events/digital-asset-summit-2021-2/" target="_blank" rel="noreferrer noopener">conference</a> for asset managers and financial services professionals.



Hosted Tuesday and Wednesday, Sept. 14 &#8211; 15, this in-person event features leaders from the world of finance and digital assets discussing crypto from the perspective of industry practitioners.



While the event is sold out, we are thrilled to be able to bring you all the main stage content via livestream.



<a href="https://cms.blockworks.co/events/digital-asset-summit-2021-2/#form0" target="_blank" rel="noreferrer noopener">Follow this link and log-in to watch now.</a>