James Cirrone

Push Protocol has launched the second version of its peer-to-peer wallet messaging service, adding two key features to increase the application’s monetization capabilities.



Push, formerly known as the Ethereum Push Notification Service, now has a new setting called incentivized chat requests. When the feature is enabled, influencers can charge their fans a set one-time fee in PUSH tokens for the opportunity to chat with them.&nbsp;



“We believe Push v2 unlocks new opportunities for influencers, experts and public figures to generate value from their communities. The launch of Incentivized Chat Requests is a milestone in our mission to decentralize social media,&#8221; Push co-founder Harsh Rajat said in a statement exclusively shared with Blockworks.&nbsp;



For now, incentivized chat requests will only be available on the Ethereum chain, but Push told Blockworks that multichain support will be integrated in future versions of its smart contracts.



For users looking for a more community-oriented way to take part in the monetization of Push, they have the option to participate in the newly-released Push Fee Pool.



Rajat called the fee pool “a big step towards democratizing an open, Web3 communication network.”&nbsp;



According to Rajat and Push’s <a href="https://docs.push.org/hub/pusheconomics/push-token-economics#push-fee-pool">tokenomics</a>, the fee pool will go toward whichever premium features Push is developing. “Super users” of the chat and notifications services will be charged in PUSH tokens, but in return, they’ll get more storage and access to those premium features.&nbsp;



Rajat equated this development to Telegram Premium because these fees are being charged to individual protocols who set up social channels.



Users can also stake their tokens in the core contract and receive rewards from the fee pool, Rajat said.



Push, which launched on the Ethereum network in January 2022, has spent the last few months upgrading its platform to make it more reminiscent of Web2 communication apps such as WhatsApp or Telegram.&nbsp;



In an attempt to ride the wave of Twitter Spaces, Push unveiled a similarly-named feature on its platform called Push Spaces at the EthCC conference in Paris. 



And in April, <a href="https://blockworks.co/news/push-protocol-drops-video-chat">Push dropped a wallet-to-wallet video chatting capability</a>, something it originally talked about in its 2020 white paper.



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Push Protocol v2 is out with new ways to monetize Web3 communication

Bessie Liu

<div id="highlights-block_6335a54b711bc" class="highlights">
 <ul>
 <li>The decision to launch on Polygon is Push Protocol’s first step toward a broader expansion across blockchains</li>
 <li>Its services are currently being used by popular DeFi protocols including MakerDAO, Uniswap and Aave</li>
 </ul>
 
</div>



Push Protocol, a decentralized communication network previously known as Ethereum Push Notification Service (EPNS), has launched on Polygon’s PoS chain.



The network is designed to enable cross-chain notifications and messaging for dapps, wallets and services. Users can connect the protocol’s app to their wallets and set notifications based on events occurring on-chain.



Its services are currently being used by prominent DeFi protocols on the Ethereum network including MakerDAO, Uniswap and Aave.&nbsp;



Push Protocol’s <a href="https://medium.com/push-protocol/epns-rebrands-into-push-protocol-the-communication-protocol-for-web3-2fb3e73305a5" target="_blank" rel="noreferrer noopener">recent rebrand</a> signals its decision to move into a multichain world, according to Harsh Rajat, CEO and co-founder of the protocol.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“The launch of Push on Polygon is the first of many blockchains our platform will ultimately expand to, bringing an opt-in, native, censorship-resistant option to Web3 users everywhere,” Rajat said.</blockquote>



The company has close to 60,000 subscribers since it first launched on Ethereum mainnet in early 2022 and has facilitated over 17 million notifications across 100 channels, he said.



Push raised a $10.1 million token round in April this year led by Jump Crypto, the digital assets arm of quant trading firm Jump Trading, with participation from Tiger Global and other prominent venture capitalists.



Saurabh Sharma, head of venture investments at Jump Crypto, said in a statement that Push Protocol’s decision to launch on Polygon would ease the Web3 ecosystem’s reliance on Web2 notification systems. 



“Making communication native to the Web3 ecosystem and severing reliance on Web2-powered notifications means crypto users will benefit from improved UX [user experience], which in turn will drive adoption and use of Web3 tech,” he said.



Sandeep Nailwal, co-founder of Polygon, said the Push network adds “much-needed functionality to the Web3 ecosystem.”



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